I have been, while seated in my own self styled "Gestalt Seat", transitioning from honest medical alarm marketing man to the authentic voice of an honest medical alarm marketing man. This transition was planned by me. I contracted a group of well-known bloggers, authors, software platform engineers, search engine optimization and search engine marketing people. My idea was to form a focus group (I have never been involved with one...I just thought this was a neat idea), one that would guide me into the blogosphere. I chose an eclectic motley crew. For transparency's sake I will name them here, and link to their blogs so that you may understand my choices. These folks, in my humble opinion, are well worth the time to read and learn. They are listed in no order of preference along with my very short (not adequate for giving any of these thought leaders their due) distilled thoughts. - Dave Taylor; awesome
- DL Byron; hip designer/strong focus
- Jim Baldwin; my SEO/SEM company, smart guy
- Debbie Weil; harvard/caring/informed/learning from
- Rebecca Blood; warm/dramatic/great/honest
- Bill French; visionary that my heart hears and my mind groks
- F. Andy Seidl; quiet visionary platform designer
These seven distinguished guides are my self selected Blogsite Dream Team. They have torn into me, my blogsite (a term only Bill French, F. Andy Seidl, and I chose to call this site...all others prefer blog), my infomercial sounding voice, my lack of reaching out to the blogosphere, my content, and the design of this site/blog (boy does Byron not care for my design...and many others feel the same). Like the old TV show used to say, "You asked for it!". I've got it...and in the coming posts I will challenge myself to do better at blogging and speaking my mind (never have had a problem speaking my mind). And, I challenge my competitors in the medical alarm industry to follow my lead and speak authentically about the issues of our industry. I often advise when asked, "How do I choose a good medical alarm company? How do I decide between so many divergent claims? " to order all of their brochures...and then go with your gut. I tell them that civilians (those looking for a medical alarm service) looking at the medical alarm industry can't really distinguish the shuck and jives of good marketing people. Here's my pledge: I will go forth (2 by 2) and gather all the information on my competitors...and I will blog here about us all. With a civilian's eyes (and a medical alarm maven's heart). I need your help...start commenting and telling me what you think and what you want to hear and see. Hopefully, when I'm finished, we'll all know the good the bad and the ugly. |